Take the time to develop clear, focused buyer personas. Do this with your team so that you all understand who your target is and are aligned in your sales effort – this is really the biggest benefit.
value proposition
Your Tagline
Your tagline needs to be clear, sharp and communicate what your product does but I don’t think it should be too cute. Taglines for B2B products should avoid the cheeky tone used by B2C start ups whose preciousness is endearing to the consumer but can be offputting to the business buyer.