It is important to be able to describe yourself in a phrase – your tagline – and it is remarkably difficult to nail down what this phrase is. If you’re starting your career, you can be so many things: how do you choose? If you’re later in your career, you have a deep, rich and complex track record: how do you sum it up? This takes a lot of work: you need to get your tagline to the stage that you can deliver it naturally, in an un hurried manner.
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Additional Resources
- 15 Perfect Tagline Examples From Brands Of All Sizes – Column Five Media
- 26 Companies With Really Catchy Slogans and Brand Taglines – HubSpot
- What is a Tagline? – the Balance Small Business