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Know Your Customer

Hugh Morgan · December 4, 2020 ·

Making sure that your sales team knows your customers – beyond the sale – is an important way for them to stay close to the market and help them develop a deeper understanding of what their prospects really need.  In an early stage company, your sales team may double as customer success reps, which is not a bad thing; the trick is to figure out how to keep their connection with customers as your organization grows and becomes more specialized. 

Additional Reading

  • An Introduction to Customer Success – UserIQ
  • The Essential Guide to Customer Success – Gainsight
  • The Definition of Customer Success – The Customer Success Association

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hugh@hughmorgan.net​

+1 510 282 3784

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