A pipeline of deals – or a funnel – needs to be tended to with great regularity so that it can provide accurate data to you and your senior management team. Opportunities should be edited, updated or abandoned as factors on the ground change. This takes work – you need to give your sales team time to attend to their pipelines no less often that weekly.
Additional Resources
- How to Create the Ultimate Funnel (Templates Included) – Single Grain
- Sales Funnel Definitions, Process, Stages and Examples – PipeDrive
- The Beginner’s Guide to a Sales Funnel – MailMunch