HubSpot’s Salesforce Automation tool (SFA), offered as an add on to its core marketing automation (MAS) functionality, is a great product. Powerful, easy to use, intuitive, making lead tracking and nurturing easy for salespeople and automates a lot of repetitive tasks. It integrates sales and marketing activities, eliminating a lot of the miscommunication (and mistrust) between the two groups.
- 10 Reasons Why We Switched From Salesforce CRM to HubSpot – Sales Gravy
- How to Select Sales Force Automation Software For Your Business – Predictive Analytics Today
- How to Choose the Best Sales Force Automation Software? – SalesTrendz