It is important to be able to describe yourself in a phrase – your tagline – and it is remarkably difficult to nail down what this phrase is. If you’re starting your career, you can be so many things: how do you choose? If you’re later in your career, you have a deep, rich and complex track record: how do you sum it up? This takes a lot of work: you need to get your tagline to the stage that you can deliver it naturally, in an un hurried manner.
