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Getting to the Decision Maker

Hugh Morgan · February 5, 2021 ·

Depending on the size of the organization and the size and complexity of what you are selling, finding the decision maker can be a challenge.  The bigger and more complex the sale the more likely there will be more than one decision maker + influencers.  Identifying folks in the role is easy, connecting with them is another story.  That capacity – to approve of and sign for a purchase – can be spread among a number of people, may be shared by several or may be resolutely sealed off from you and your sales team, until the very end of the process. 

Selling

hugh@hughmorgan.net​

+1 510 282 3784

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