We make most of our business decisions within tight frames of uncertainty: revenues, costs and personnel are somewhat predictable and so we can manage plans and expectations around them reasonably well. It gets tougher when things are unpredictable (Who thought a year ago that we would be in the middle of a pandemic this year?) and humans are notoriously overconfident when estimating their ability to make the right call in a fluid or ambiguous situation. It is the unknown unknowns that kill you.
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- Game Theory – Britannica
- Managing Uncertainty in the Covid Era – The British Medical Journal
- 11 Ways Emotionally Intelligent People Overcome Uncertainty – Entrepreneur