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Crafting a Sales Email

Hugh Morgan · January 13, 2021 ·

Email is at once one of the most powerful inventions in the last 25 years and the channel that plagues almost everyone.  Keep your emails concise and sharp.  Think about every word, every phrase.  Make the subject line clear and moderate (No hype).  An intro, a body and a conclusion, often one sentence each separated by paragraphs that give the reader context and ask for action are key.  Make it easy for the reader to evaluate and move on – no one has time for anymore than this.

Additional Resources

  • The History of Email – The Cloudflare Blog
  • The History of Email – NetHistory 
  • A Brief History of Email:  Dedicated to Ray Tomlinson – Phrasee
  • The Inventor of Email – Inventor of Email

Selling

hugh@hughmorgan.net​

+1 510 282 3784

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