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Building Marketing Momentum Takes Time: Be Patient and Goodness Will Come

Hugh Morgan · February 1, 2021 ·

Your digital marketing effort – which is mostly what we do these days – uses channels that are noisy and very competitive.  Most CEOs of early stage companies (And their sales teams) measure marketing success by the volume of high quality leads a marketing program generates.  While obvious, this is a tough measure to apply: marketing programs that even 10 years ago would have generated a lot of leads, now are far less fruitful.  The web is choked with content, webinars, advice, all seeking to get some mindshare of potential purchasers.  Patience is required.

Additional Resources

  • Why Social Media Performance Lags Even as Spending Soars – Forbes
  • B2B Marketing Strategies Must Account For Lag Time – BrandKnew
  • The 3 PIllars of Content Measurement For B2B Marketing – Upland Kapost
  • How to Overcome the Challenges of Proving B2B Marketing ROI – KeyScouts

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hugh@hughmorgan.net​

+1 510 282 3784

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