Your digital marketing effort – which is mostly what we do these days – uses channels that are noisy and very competitive. Most CEOs of early stage companies (And their sales teams) measure marketing success by the volume of high quality leads a marketing program generates. While obvious, this is a tough measure to apply: marketing programs that even 10 years ago would have generated a lot of leads, now are far less fruitful. The web is choked with content, webinars, advice, all seeking to get some mindshare of potential purchasers. Patience is required.