CATEGORIES

Determining Your Pricing

Hugh MorganJune 14, 20130

In this two minute video I describe how to determine your pricing. Determining Your Pricing A transcript of my comments follows. Pricing is typically a work in progress with an…

Defining Your Target Verticals

Hugh MorganMay 30, 20130

In this 1.6 minute video I describe how to define your target verticals. A transcript of the video follows. One of the biggest challenges as a start-up or an early-stage…

Developing Your Buyer Persona

Hugh MorganMay 15, 20130

In this two minute video I describe how to develop your buyer persona. A transcript of my comments follows. Buyer persona is an actual description of an imaginary individual that you’re…

Developing Your Message

Hugh MorganApril 25, 20130

In this two minute video I describe how to develop your message. A transcript of my comments follows. Transcript Developing a message is really important, and it’s important for a…