In this two minute video I describe how to develop your message. A transcript of my comments follows. Transcript Developing a message is really important, and it’s important for a…

The B2Bsales process is much more about discovery and research now than it was even five years ago (see these much cited survey results from Google and CEB, and my post…

In this two minute video clip I describe how to think about your marketing and sales effort. A transcript of my comments follows. Transcript I think it’s most important to…

It was late afternoon on Friday April 13th, I was finishing up work for the week at my home office and saw a call from a number I didn’t know:…