CATEGORIES

Your Message Matters

Your Message Matters

Hugh MorganMarch 18, 20210

Take the time to develop clear, focused buyer personas. Do this with your team so that you all understand who your target is and are aligned in your sales effort…

Your Website

Your Website

Hugh MorganMarch 17, 20210

You need a website that is simple, clear and easy to maintain. Use a prepackaged website software (e.g. WordPress, Weebly, Wix) that you can maintain and manage yourself.

What About a Whitepaper?

What About a Whitepaper?

Hugh MorganMarch 16, 20210

White papers seem a little dated, a little legacy. Try writing something short – a 2 page white note – and doing so against an editorial calendar you put together.…

Figuring Out Social Media

Figuring Out Social Media

Hugh MorganMarch 15, 20210

Social media are wonderful tools but are largely a waste of time for an early stage company (If it is making a B2B sale). You’ll want to focus on LinkedIn…