Script your demo and use it to tell a story. Focus on benefits not features – this is difficult to do; we naturally gravitate to the cool things our product…

Develop a simple map of how you sell, what the process looks like and one that is tied to clearly defined and a limited number of pipeline stages, will ensure…

When selling a new technology to businesses, social media is of limited value. You need to have a presence but it is unlikely that, as a start up, a lot…

Social selling and Sales 2.0 were supposed to change everything. A funny thing happened on the way to the future: old school methods have become ever more important. Cold calling,…