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Develop a Compelling Demo

Develop a Compelling Demo

Hugh MorganMarch 5, 20210

Script your demo and use it to tell a story. Focus on benefits not features – this is difficult to do; we naturally gravitate to the cool things our product…

Mapping Your Sales Process

Mapping Your Sales Process

Hugh MorganMarch 4, 20210

Develop a simple map of how you sell, what the process looks like and one that is tied to clearly defined and a limited number of pipeline stages, will ensure…

Social Media Can be a Time Suck

Social Media Can be a Time Suck

Hugh MorganMarch 3, 20210

When selling a new technology to businesses, social media is of limited value. You need to have a presence but it is unlikely that, as a start up, a lot…

The False Promise of Social Selling

The False Promise of Social Selling

Hugh MorganMarch 2, 20210

Social selling and Sales 2.0 were supposed to change everything. A funny thing happened on the way to the future: old school methods have become ever more important. Cold calling,…