The marketing world is awash with content in all forms imaginable, and most of it is mediocre. Without a massive marketing budget, you have few ways of differentiating yourself from the crowd. In fact, you have almost no ways to do this. Generating content that folks actually want to consume, that is relevant and concise can only be generated by you. You cannot shortcut your way to this: think about what your audience cares about, wants to understand, may need help with, and generate short, sharp pieces of content (Written visual, video.) that meet these requirements.