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Don’t Buy That List

Hugh Morgan · July 10, 2017 · Leave a Comment

It feels satisfying to purchase a list of 10,000+ names but it is a waste of time and money. Purchased lists tend to be only 60 – 80% accurate and using them may result in spam complaints. Better to build your own, smaller and more focused list, which will be more accurate and result in higher open and click through rates.

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